This billboard can be found just outside of the Shinjuku train station and is able to convey 3D images. It does this by being an L-shape that curves around the corner of a building. There have been several video games and other media that have been advertised using this unique billboard, such as a viral video of a calico cat playing on it, or Red XIII from Final Fantasy 7 Remake running around. Pokemon Scarlet and Violet are following suit on this trend with a 3D video that plays involving the three starters

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In a clip posted by poke_times, the official Japanese Pokemon account, it starts with three Poke-balls being thrown, before revealing the three starters of Pokemon Scarlet and Violet. They start out leaping into the foreground, before pulling back into the back, almost like they’re standing in the white box that they came from. The clip also briefly demonstrates their type and abilities as well.

Pokemon Scarlet and Violet’s grass-type starter Sprigatito uses its powers to summon a few flower petals around itself, while a grassy background takes over the area. The 3D effect is even used to see the Pokemon stick out forward to emphasize its features, with 3D text also displaying its name, height, and weight. The same is done for Fuecoco, where it does the same thing but with a fiery background, along with it breathing fire instead. It also has the same statistics and text displayed in 3D. Quaxly does the same, where it jumps forward while summoning a watery background behind it, flipping its head feathers in the process. Amusingly, the wave hits Fuecoco in the background during this animation.

The advertisement ends as the three starter Pokemon make a pose, looking down towards the people in the city, while the games’ logos fade in. The background is also altered to show off the two colors that represent the game’s box art. This isn’t the first time that The Pokemon Company has used this billboard for advertising, as a set of Pokemon Cats appeared on this 3D Billboard back in August to promote Pokemon GO.

Pokemon Scarlet and Violet release on November 18 for Nintendo Switch.

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